Designer + founder asia ragland, forged feliks+adrik in new york in 2010. after an enlightening holiday in costa rica at the beginning of 2011, asia decided it was time to return to the sunny shores of southern california. it is there where each feliks+adrik piece is designed, developed, and produced.
it is asia’s belief that jewelry inherently exudes a feminine sensibility. as a woman who naturally gravitates towards an industrial and masculine aesthetic, she wanted to create breadth within her collections by choosing strong, male names. while she was sifting through international baby name web sites, she discovered the russian names feliks (meaning “lucky”) and adrik (meaning “dark”). they were chosen with the intent to evoke a masculine tone with a playful spirit. collectively, these characteristics form the core of f+a.
getting her start as a design assistant at l.a.’s habitual and then off to new york at 3.1 phillip lim, it was there that asia assisted the design team in developing color stories, graphics, appliques and embellishments—allowing for her to begin cultivating her own skilled eye for future customer trends and tendencies. and while her experiences at habitual and phillip lim were huge stepping stones in her burgeoning career, it wasn’t until she helped manage her
friends’ store in lower manhattan that the seeds of feliks+adrik began to bloom.
photographs are a major source of inspiration. a single image can engender ideas for a color story, a mood, a pattern, a texture, a shape. she spends hours scouring through new and old issues of national geographic magazine and her personal collection of photographs. by gathering images of people, landscapes, architecture, animals, water, planets, all types of subject matter, each f+a collection embodies strong cultural influences that are then translated
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through ethnic shapes, vibrant colors, and intricately etched patterns.